In this 4-minute video, Charles Koch leverages Frederick Douglass to engage a potentially antagonistic African-American audience, attending the Black Enterprise 2017 Summit, May 2017.

TEACHING POINT: Sharing your personal story is a good start, but it isn't enough, when it comes to diversity engagement. Connecting your personal story to the life and writings of Frederick Douglass empowers you to find common ground, build trust and establish credibility—positioning you to frame the narrative.